Chef Up
Getting gamers to eat healthy meals through an app which educates them on a balanced diet, inventivizes a healthy lifestyle, all whilst making gamers feel more confident about themselves and what they eat!
UX/UI
App Design
Branding
Rationale
Gamers aren't living healthy lifestyles, staying up late, eating unhealthy foods and having a lack of hygiene and fitness. With 40% of college men playing 5+ hours of video games a week, whilst consuming more saturated fat than non gamers.
Eating unhealthy food significantly affects gaming performance, leading people to become more aggressive, have slower reaction time and worse brain health. This isn't helped that Cooking is stressful, time consume and hard to follow.
Mascot
Our mascot Chef Gigituizi, a play of the gaming terms "GG2EZ" meaning "Good game, too easy" in an Italian Style. Designed to be cute but stern, in a fragmented look to match the app. Comes with an attitude that only becomes focused and engaged towards cooking but lazy and unbothered towards other tasks.
"I'm the head(set) chef around here"
Solution
