Sum Type

60% of Brits don't consider creative jobs real jobs. We're changing the way people think. Making Typography (a key area of Graphic Design) Academic. Teaching the history in a fun consumable way whilst changing those negative perceptions!

Logo

merch

Branding

What are we

We are learning type, we are creating type and we are changing type. We test you on Type, just like you would study any other subject, giving you those same resources and more but focused purely on creativity and Type.

Why

Our purpose is to make type academic. We want to increase the viability and improve perceptions around type. Learning is not just limited to academic subjects, the complexity of creative subjects is often overlooked.

How

Learning should be fun and simple but also a challenge. We have analysed learning technologies and practices to combine creative and academic teaching into one. We have collated anything and everything you need to know about Type.

Voice qualities

  • Charming, knowing how to make an impact in the best way possible.

  • Thoughtful, we know how hard it is, we've been through it ourselves

  • Current, we are fresh, new and exciting.

  • Bold, We are different and unafraid to show ourselves off.

peterrylandcontact@gmail.com

2026